Toolbox Spotlight: Interactive Digital Flyer

By now, we’ve all heard the importance of posting images on your website and social media pages. Images gain attention, increase engagement, and allow brands to build intimate connections with customers. But what if they could do more? What if a linked image could lead to a direct purchase?

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Introducing the Interactive Digital Flyer (IDF for short).

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Let us start by defining what an IDF is not. The Interactive Digital Flyer is not a pdf of your most recent print ad plopped onto a social platform and told to look pretty. Rather, the IDF is a hard-working, coffee-drinking, summit-conquering conversion tool ready to turn those looky-loos on your social feed or website into serious buyers in as little as 3 clicks, with comprehensive analytics to boot. It takes any ad you create (circulars, ROPs, catalogues, etc) and links each advertised product to the pricing and description on your website. This can include videos showcasing details of your advertised product if you already have videos on your site. If your website is set up for ecommerce, your IDF can even include an ‘add to cart’ option to capture that sale.

Read on and check out this video to see how it works:

Promote your IDF through email or social media (preferably both for maximum reach) using an image of the IDF as a link for maximum engagement. Your customer then clicks on the image link (Click 1). This takes her directly to your IDF.

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She is amazed by your product, naturally, and clicks on a sofa she thinks would be a perfect replacement for the one her kids destroyed (Click 2). A pop-up will appear, pulling the image, description and pricing directly from your website. You can add social media sharing buttons here, and add call-to-action buttons such as ‘add to cart’ or ‘add to wish list.’

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She clicks ‘add to cart’ (Click 3) and voila! Conversion complete. See a live demo here.

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At the end of each IDF promotion, you get access to comprehensive analytics to measure real-time engagement. You can see where traffic is coming from, which pages and products get the most views, and the top views across multiple campaigns.

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With features like this, it’s no wonder the IDF is a favorite solution among our clients. 

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Interested in exploring the marketing toolbox even further? Check out our free field guide and sign up for our newsletter so you don’t miss future toolbox spotlights.