Digital marketing is important for any business to invest in now more than ever. We know all too well that the last few years have been tough for small businesses but, cutting back on marketing could do more harm than good. If your small business marketing efforts aren't returning like they used to it's not a reason to panic. It may just be time to review strategy and switch up solutions.
It's not that businesses are advertising in the wrong ways but that marketing tools aren’t being utilized in the most rewarding way. For example, only trying one solution at a time to see how it performs with customers. While this seems like a strategy to try out different solutions, it’s not often going to turn out profitable results. Advertising is about showing customers who your business is and making sure they remember it when it’s time to buy. The best way to do this is to provide multiple impressions through different marketing channels.
You may have heard agencies throw around the term “omni-channel” marketing. At first you may think it’s just a buzzword to get businesses to spend that budget but in reality, It’s a solution that performs in today’s advertising landscape. This means trying different avenues of digital and traditional print marketing to see how they perform on their own and in unison. Then taking those results and tailoring a strategy that is effective for your business and resonates with your customers.
A DigiNavigator program is a great way for small businesses get their feet wet in Omni-Channel marketing. It provides many different tools in one neat package so you don’t have to go searching for what solutions might work best with each other. That work is already done with a plug and play package.
Think of Digi-Navigator as the Swiss Army Knife of digital marketing tools. It has everything you need ready to utilize in the best way to fit your business. This program is customized to your business needs and goals (just like everything in a marketing toolbox should be).
Why a package? There are many digital marketing tools at your disposal, so why not try them out at the same time. A package like DigiNavigator is a sample plate of curated advertising tools that deliver on their own but pair effectively together. This is a great way to find out quickly what resonates with your customers since they will be exposed to multiple advertising options. The golden rule is the most touch points leads to conversions and this program can give you 5X the impressions of traditional advertising tools.
DigiNavigator is a multi-touch digital campaign that includes an Interactive Digital Circular, Targeted Email, Consumer Data Research, Display Advertising through Geofencing, and Paid Social Media Ads. Even if your business hasn’t advertised with one of these channels before, it’s a great way to test them out and gauge effectiveness to find out which solutions work best for you in today’s world.
The best way to see if something like this will work for you is to try it out! Reach out to a Banner rep today to customize your Digi-Navigator package or learn more.
